Our story isn’t much deeper than “do what you love”.  We’re music lovers, and we think guitars are cool, so we started a guitar strap company.  The goal is to capture what makes you as an artist unique, and that’s done with a careful selection of very high-end leathers and honest old-school techniques and designs.  The rest of the story is up to you, and the richer the story, the cooler these straps look.